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Bikes

$3,050.00 - $3,249.00
The Zig Zag is All-City's answer to what a Modern Endurance Steel Road Bike should be. Elegant and eye-catching, it's a ripping-fast and efficient machine built to shield the rider from road chatter and unnecessary fatigue. Designed for speed, style, and maximum comfort, the Zig Zag allows riders to go further, faster, and have more fun.
- A.C.E. Tubing — Our proprietary heat-treated, air-hardened, extruded steel tubing that we custom designed for riding and racing
- Whisky No.9 RD+ carbon fork
- Whisky No.7 handlebar, stem and seatpost
- A classic road silhouette blends with a contemporary road geo to balance power with comfort for long days in the saddle or attacks off the front
- Clearance for 700c x 35mm tires without fenders; 700c x 32mm with fenders
- Custom head badge, Signature dropouts, Signature brazed-on seat collar, pump peg, two bottle bosses, and hidden fender mounts

$4,000.00
$4,999.99
20% Off
10 years ago, we launched a bike that kickstarted a revolution in the design and construction of the performance road bike. The Teammachine SLR has won every major title that a bike can win, including Monuments, World Championships, Olympic Games, and the Tour de France.
Using the combined knowledge from the past decade, we've changed the game again to deliver an all-new, class-leading frameset ready to lead for another 10 years.
ACCELERATED COMPOSITES EVOLUTION TECHNOLOGIE + (ACE+)
- ACE+ not only runs through thousands of virtual prototypes using Stiffness, Weight, and Compliance as key influencers, but now includes a fourth key factor in the prototyping, Aerodynamics.
INTEGRATED COCKPIT SYSTEM (ICS)
- The aesthetic simplicity and innovative functionality of the Integrated Cockpit is the epitome of Swiss engineering and design. ICS keeps cables and housing in their place: out of sight.
D-SHAPE SEAT POST
- Improved seatpost design removing any excess materials, providing aerodynamic benefits and extra compliance.
BOTTOM BRACKET AND TORSIONAL STIFFNESS
- Renowned for its power transfer, the new Teammachine SLR goes one step further with a wider bottom bracket contact area provided by the new downtube shape and the optimized carbon layup.
FORK PROFILE
- An aerodynamically reshaped fork with stealth dropout design and integrated thru-axle nut show that high technical proficiency can go hand in hand with beautiful, minimalist aesthetics.
AEROCORE DESIGN
- Our Aerocore system consists of two superlight carbon cages that seamlessly integrate into the reshaped downtube and seat tube, resulting in significant drag reduction when used with bottles.
COMFORT IS SPEED
- The new Teammachine SLR is more compliant than ever, thanks to the latest evolution of the Tuned Compliance Concept (TCC) technology. Fine-tuning of the carbon layups offers essential vertical frame and seatpost flex to improve traction and control, resulting in reduced muscle fatigue.

$4,399.00
$5,499.00
20% Off
THE ONE-BIKE COLLECTION
Meet the Roadmachine: the bike that truly does it all. Rooted in endurance, the frame has been revised to perfection and added more compliance-boosting attributes to make this bike your go-to choice for all-day adventures. As our highest performing all-rounder, it's designed to go the distance with resolve. After all, what use is a road without the Roadmachine?
TUNED COMPLIANCE CONCEPT (TCC) ENDURANCE
The most capable version of our TCC technology: take the edge off the roughest roads to push harder and ride further. The ultimate balance between comfort and performance for a ride that is both forgiving and fast.
INTEGRATED COCKPIT SYSTEM (ICS)
The aesthetic simplicity and innovative functionality of the Integrated Cockpit is the epitome of Swiss engineering and design. ICS keeps cables and housing in their place: out of sight.
INTEGRATED SEAT CLAMP
Seamless and functional integrated seatmast clamp.
BMC FLATMOUNT ADAPTER
The Roadmachine front disc hardware comes equipped with a 140/160mm proprietary flatmount bracket for maximal integration and seamless design.
D-SHAPE SEATPOST
A new "D" compliance post is held in place by a clever, integrated clamping system.

$5,039.00
$6,299.00
20% Off
ONE OF A KIND
Experience a new level of gravel riding. Full micro-suspension for truly limitless exploration. URS LT embodies the spirit of adventure while retaining the signature URS silhouette and class-leading performance.
Utilizing cutting-edge bike technologies, the URS LT is designed as a one-of-a-kind high-performance blank slate that provides an adventure-proof ride to suit surface, style, distance, and beyond.
MICRO TRAVEL TECHNOLOGY SUSPENSION FORK
The MTT suspension fork, developed in collaboration with HiRide, delivers 20 mm of plush travel over a spring curve optimized for gravel riding. Dampening more than 46% of the typical impacts experienced when riding gravel. The finetuned suspension performance of the MTT fork adapts to a wide range of terrains, complementing sporty and efficient riding styles while filtering out obstacles for confidence-inspiring riding feel.
TUNED COMPLIANCE CONCEPT (TCC) GRAVEL
The highest level of compliance through a dedicated carbon layup, D-shape seatpost and Micro Travel Technology, a lightweight and minimalist suspension system that adds 10mm of travel to the rear stays, for perfect power transfer and control on the most challenging terrain.
GRAVEL+ GEOMETRY
Optimized for a modern, aggressive gravel riding style. URS features a slack 70° head angle to create a long front-end and wheelbase for incredible stability.
RACK AND FENDER COMPATIBLE
Compatibility with lightweight racks and fenders to let you choose your favorite configuration, from adventure riding to commuting.
CABLE ROUTING FOR HUB DYNAMOS
No limits to choosing your ideal light setup, whether for bike packing adventures or year-round commuting.

$379.99
The Sureshot is designed with a more ramp/park/trails geometry than our other frames. Utilizing a low BB, longer rear end, mellower head angle and removable brake lugs, this frame is a true all rounder.
- Tubing: Sanko Japanese seamless 4130 chromoly
- Brake mounts: removable - brake kit available separately

$399.99
The ALVX AF+ is the latest version of Alex Donnachie’s signature ALVX frame. Featuring the same super tech geometry and ultra short rear end, but now with an updated invest cast chainstay yoke which maintains the tire clearance as well as creating a more rigid rear triangle and it also looks pretty sick.
- Invest cast chainstay yoke which creates more clearance for the tire for when your wheel is slammed, because this part is cast and heat treated it strengthens the rear end of the frame by stiffening it up
- 7mm thick invest cast dropouts to provide good support for your axle, and the small shape has been designed for grinding meaning there's no overhang to catch on ledges or rails,. The dropout is heat treated before welding making it extra tough with integrated chain tensioner bolts inside
- Brake mounts: none
- External gussets for strength
- Sanko Japanese seamless 4130 chromoly

$399.99
BSD Freedom is Kriss Kyle's signature frame, designed to perform well on all terrain. This frame combines the stability of a low 11.5" BB, the responsiveness of a 75 degree head angle and the versatility of a short rear end. To create a stiffer rear triangle we've utilized an invest cast wishbone and invest cast seatstay bridge.
- Constructed from Japanese Sanko seamless 4130 chromoly tubing, triple butted
- Removable brake mounts, brake kit sold separately
- Head tube and bottom bracket heat treated and CNC machined 4130
- Heat treated and investment cast 4130: chainstay wishbone, dropouts, and seatclamp
- Frame weight: 5 lbs

$399.99
The Grime frame is the signature frame of Denim Cox. Whether he's riding motocross, Barbie bikes or BMX, you know Denim tears it up on all terrain. Designed to Denim’s specification, with a steep 75.5 headangle, a 12.8 - 13.2” rear end length with an invest cast chainstay yoke for extra tire clearance and a 9” standover.

$389.99
Meet the Hedgehog. This 16-inch kid's bike unlocks a whole new world to preschoolers. The lightweight, durable frame of this little rig is paired with modern geometry and a medium gear ratio, equally adept at climbing and winding it up on the way down. The Hedgehog is confidence inspiring—you'll watch your child progress quickly, easily rolling over obstacles that once seemed all-too-daunting. This bike features hand brakes, just like an adult bicycle, but sized perfectly for little hands. The package comes together in kid-loved and parent-approved colors. Cleary recommends measuring your child's inseam and referencing their size chart to ensure the best fit.
Before your child can read, they can rip. The Hedgehog 16 inch kid's bike unlocks a whole new world to preschoolers. We paired a lightweight frame with modern geometry to a medium gear ratio equally adept at climbing and winding it up on the way down. Nothing on this bike distracts your preschooler from learning to flow on her bike.
As kids ride farther over more varied terrain, they become comfortable enough to try some tricks. This confidence translates to independence, adventure, and endless possibilities. We designed the Hedgehog with a freewheel, allowing kids much more rideability than a coaster brake. It's a big detail, which is a game changer for kids and features hand brakes, just like an adult bike, but small, durable, and created with little hands in mind.
The Hedgehog is light and strong at just 16 lbs. out of the box. It's also backed by a lifetime warranty against manufacturer's defects. When your trail boss is ready to step up from a 12 inch bike, the Hedgehog 16 inch kids bike will reliably propel your 3 to 5-year-old rider as they climb to new heights, launch jumps, drop stairs and maybe roll around standing on the top tube.
Fit
Hedgehog is best fit for riders with an inseam of 17" to 21". First time riders feel safest with their bottom on the saddle and their feet flat on the ground. That's how a child with an 18" inseam will fit the Hedgehog with the seat post dropped as low as possible. Once kids get more comfortable on two wheels, they'll want to sit on the saddle with the balls of their feet on the ground. Thus, a confident rider with a 17" inseam and a first-time rider with a 19" inseam will each ride with about the same seat height.

$499.99
When your early-grade-school adventurer is ready for their first foray into the excitement of shifting, it starts with the Cleary Owl. Cleary built this bike around the drivetrain to take your explorer higher and further every time. Powered by an internally geared Sturmey Archer 3-speed hub that's activated by a buttery smooth Sturmey Archer trigger shifter. The Owl's shifting mechanism is encased in an aluminum shell inside the rear hub so it will shift smoothly with no maintenance for thousands of miles. Speed and acceleration are no problem with the 127mm alloy 3-piece cranks. Too fast too soon? The Owl stops on a dime thanks to the super-strong Tektro junior v-brakes. To determine the best fit, Cleary suggests measuring your child's inseam and referencing their size chart.
- The Owl is the best fit for riders with an inseam measurement of 19-23".
- A rider with a 21" inseam will sit on the Owl with their bottom on the saddle, flat-footed on the ground with the seat at its lowest position.
- At that same saddle height, riders with a 19" inseam will happily sit with only the balls of their feet on the ground. As long as a child has an inseam of 19", their arms and torso are long enough so they can reach the handlebars comfortably.

$305.99 - $359.99
$359.99
Up to 15% Off
Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall.
It's right for you if...
You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels.
The tech you get
Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop.
The final word
There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are.
Why you'll love it
- Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming.
- Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck.
- Easy-to-remove training wheels that require no tools.
- 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day.
- Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings.
- Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.

$331.49 - $389.99
$389.99
Up to 15% Off
Outside is their best side. Electra’s Sprocket 20" bikes provide good old-fashioned fun in a good new-fashioned ride. Featuring Electra’s patented Flat Foot Technology, this bike is both comfortable and easy-to-ride. Designed to accommodate growth spurts, the Sprocket 20" is perfect for kids ages 5 to 8 between 3'8" to 4'5" tall.
It's right for you if...
You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity and explorative nature of being a kid. After all, the best memories are made on two wheels.
The tech you get
Comfort is key with our Flat Foot Technology, Kraton grips, Selle Royal saddle and linear-pull brakes with adjustable reach levers. Dual position crank arms allow the bike to grow with kids and Schwalbe tires with Kevlar Guard® provide flat protection, so they can ride 'til the streetlights come on.
The final word
Remember riding to your friend’s house or the store? Or taking off for nowhere in particular? It was simple and fun. Remember fun? We do. Sprocket features Electra quality and style with patented comfort and control. So get 'em off the devices and get ‘em outside, because outside is their best side.
Why you'll love it
- No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology.
- Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck.
- Kids grow and this bike adapts with adjustable pedal mount positions.
- Schwalbe Big Ben puncture-resistant tires with Kevlar Guard protect them against flats to keep them riding all day.
- The universal, aluminum frame is built to last so this bike can be passed down to siblings.
- Customize with an Electra bell or handlebar bag to carry all the necessities and make it their own.
$349.99
$399.99
13% Off
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$373.99
$439.99
15% Off
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$399.99
$449.99
11% Off
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest.
It's right for you if...
You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop.
The tech you get
The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride.
The final word
Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are.
- It features our patented Flat Foot Technology® for amazing comfort and control.
- Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake.
- Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

$399.99
$449.99
11% Off
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

$399.99
$449.99
11% Off
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

$429.99
Boom! Kapow! Wham! Super Sprocket 16" is ready to help your little rider save the day on two wheels. This bike is like a page from their favorite comic book with action scenes and cityscapes throughout the frame, chainguard and fenders. Embossing on the saddle complete this heroic ride.
- No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology.
- Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck.
- Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function.
- The universal, aluminum frame is built to last making this the most desired hand-me-down.
- Add a matching helmet and handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.

$429.99
It's summer every day on the Tutti Frutti 16". Fresh, tropical fruit and popsicles adorn the Pink Lemonade frame while palms and flowers lay waiting to be picked up by a sea breeze. The playful design is carried throughout the fenders, chainguard and custom saddle, bringing the joy of summertime to every two-wheeled adventure!
- No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology.
- Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck.
- Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function.
- The universal, aluminum frame is built to last making this the most desired hand-me-down.
- Add the matching Tutti Frutti helmet or handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.

$449.99
The Cat's Meow 20" is sassy and stylin' just like your little rider. It features multi-color metallic leopard spots on the frame, fenders and chainguard. The pink metallic rims and a matching saddle and bell complete the look making this ride purrfect for any feline fanatic.
- No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology.
- Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck.
- Kids grow and this bike will grow alongside them with adjustable pedal mount positions.
- Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function.
- The universal, aluminum frame is built to last making this the most desired hand-me-down.
- Add the matching Cat's Meow handlebar bag to carry all the necessities. Like juice boxes and snac

$449.99
EBC 3000 20" takes kids on a ride into the future. Robots wave "hello" as they busily tinker with the circuit board throughout the Space Dust frame, fenders and chainguard. Futuristic elements are carried throughout the custom debossed saddle and friendly robot bell.
- No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology.
- Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck.
- Kids grow and this bike will grow alongside them with adjustable pedal mount positions.
- Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function.
- The universal, aluminum frame is built to last making this the most desired hand-me-down.
- Add the matching EBC 3000 helmet and handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snac

$519.99
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It's practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1.
It's right for you if...
You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux.
The tech you get
Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look.
The final word
The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride.
Why you'll love it
- It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology.
- The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated.
- Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.

$539.99 - $629.99
$539.99 - $649.99
Up to 15% Off
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets.
It's right for you if...
You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish.
The tech you get
Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels.
The final word
The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D.
Why you'll love it
- Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability.
- The foot-forward, upright riding position provide optimum speed, comfort and control.
- Choose from a variety of colors.
- Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee.
- Top it off with an Electra helmet and arrive fashionably safe.

$549.99
$649.99
15% Off
The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round.
Sizing:
- 160 - 180 cm
- 5'3" - 5'11"

$549.99
$649.99
15% Off
The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round.
It's right for you if...
You enjoy the ease and simplicity of a Cruiser, but you have an affinity for the ease and low maintenance of the internal hub gearing. The lightweight aluminum frame makes it easy to ride along on the boardwalk, bike path and everywhere in between.
The tech you get
The Cruiser 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power while cushy balloon tires, a custom saddle and grips create a comfortable ride.
The final word
The classic beach cruiser was our first muse. Over the years, we've continued to innovate and refine without losing our signature style and attention to detail. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride.
Sizing:
- 155 - 173 cm
- 5'1" - 5'8"

$549.99 - $599.99
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, painted fenders, custom components and, of course, Electra’s patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it the perfect statement piece wherever you want to go.
It's right for you if...
You enjoy the ease and simplicity of our Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on the Cruiser Lux 3i.
The tech you get
The Cruiser Lux 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power. Cushy 26" RetroRunner tires, custom saddle and grips create a comfortable and stylish ride.
The final word
The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride.
Why you'll love it
- It's in the name...Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology.
- The low maintenance coaster brake and 3-speed drivetrain keep riding fun and uncomplicated.
- Add a bell, basket or a surf rack to make the most of those long summer days.

$549.99 - $629.99
This modern day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable. The wide range gearing is perfect for everything from the bike path to beer runs. The 7D comes equipped with an alloy frame, 7-speed drivetrain and fenders for all-weather riding.
- Lightweight 6061-T6 aluminum frame
- Shimano Acera 7-speed w/Megarange gearing
- Shimano Revo twist shifter
- Painted alloy fenders
- Sealed cartridge bottom bracket
- Alloy crankset w/44t alloy chainring and guard
- Alloy dual pivot caliper brakes
- Double-wall alloy rims
- 700 X 35C tires

$549.99
$649.99
15% Off
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets.
It's right for you if...
You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish.
The tech you get
Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels.
The final word
The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D.
Why you'll love it
- Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability.
- The foot-forward, upright riding position provide optimum speed, comfort and control.
- Choose from a variety of colors.
- Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee.
- Top it off with an Electra helmet and arrive fashionably safe.
$569.99
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll.
It's right for you if...
You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that.
The tech you get
The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires.
The final word
For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- Get the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology®.
- The linear pull brakes and 7-speed drivetrain give you range and stability.
- Add a bell, basket or a surf rack to make the most of those long summer days.

$569.99
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll.
- Get the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology®.
- The linear pull brakes and 7-speed drivetrain give you range and stability.
- Add a bell, basket or a surf rack to make the most of those long summer days.
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